“Do what you do so well that they will want to see it again.”
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The Fitness Water
How do help the world's leading sports drink company launch the first enhanced fitness water? By answering it with an arresting visual philosophy "It's how Gatorade does water." The result would be almost a billion dollars in annual sales within 5 years.
Fit has a Feeling
As a follow up to the enormously successful "Drip" campaign for Propel Fitness Water the client wanted to assert it's dominance in the enhanced water category. "Fit has a feeling and a water," that was the idea behind this campaign.
Lunchables Uploaded
In order to sell Lunchables Uploaded to teens we needed to show how much we understood them. And what better way to do that than to get a spokesperson who really gets them as much as we do. But we got Malcolm McDowell instead.
Solutionism
How do you transform a chemical company into a global solutions company? Come up with an inspiring philosophy. "Together science and humanity can solve anything," and do it with an optimistic tone we call visual solutionism.
Giant Chalkboard
BACKGROUND: Dow, one of the world’s leading science-based solutions companies, launched an idea called Solutionism™: the belief that together, science and humanity can solve anything.
OBJECTIVE: How do you prove to the world that together, we truly can solve anything?
IDEA: We created the world’s longest, largest, and only human equation—a tribute to scientific and human achievements written entirely in math. We assembled a team of mathematicians, scientists, and PhDs to write an equation so long, it took 5 days to write out and used social media to challenge the world to solve the massive 57-foot equation by finding the 131 achievements hidden in the math.
RESULT: In just five days, Giant Chalkboard generated 2.1 million impressions with participation from 94 countries. Proof that together, we can solve anything.
Courtyard
To showcase Courtyard's partnership as the official hotel of the NFL, we turned to Rich Eisen and stories about true fans and the lengths they go to prove their passion for the game.
NFL “Off”season
As the official hotel of the NFL it is our obligation to help our fans get through the seemingly endless off season. So Rich is here to help them get through it in this digital campaign.
Oscar Mayer Activations
From a cryptocurrency to a hot dog infused ice cream sandwich to flipping the script on April Fools Day, we earned our 5 billion impressions on Oscar Mayer.
Ice Dog Sandwich. What do you eat after a hot dog? An Ice Dog. This bizarre dessert earned us 2 billion impressions, a Shorty Award, two One Show shortlists and a lot of reactions.
Bacoin
It's exactly what you think - the world's first cryptocurrency that's backed by, you know, actually something. And that something is...bacon.
Is a hot dog a sandwich?
The debate was raging. So Oscar settled it once and for all. Then people got pissed. Then we got 1.5 billion impressions.
FrontYard Cookout
Covid-19 made for some very hallow ads. We like to think we made one that actually made a difference...without making you depressed. And we gave 2 million meals to Feeding America because of it.
Rest Easy
When's the best time to worry about insurance? Late at night, when you're alone with your own thoughts. What better time to show how Anthem and Tea Leoni can help ease you off the ledge.
Hallmark
How do you transform a 100 year old card company? By turning it into a caring company. We first enlisted Mr. Rogers and then went back to the brands roots of telling stories about love and empathy.
Go For Greatness
After pitching and winning the Pizza Hut account, We were charged with revitalizing the old tagline "Make It Great". So we decided to redefine greatness by sticking a pin in it. Come on, it is just pizza.
Hand-tossed Pizza Super Bowl Launch
One of a kind people inspired Pizza Hut's one of a kind pizza and own the Super Bowl pregame.
Gatorade
Building Gatorade from a billion dollar brand to a four billion brand takes something special. is it in you? was just the campaign to do it.
Viral Hit
The client wanted to do something online that would be attention getting, so we decided to make a video. In doing so we not only achieved the clients goal but did something most only talk about...make something that goes "viral". Ball Girl became an overnight internet sensation.
Gatorade Rain
To launch a new line extension for Gatorade it made sense to play off the name. The idea that most sports use a ball or puck, and that they resemble a seed, was the true inspiration to show its ability to bring athletes back to life.
League of Clutch
The challenge was to capitalize on Gatorade's roster of athletes and leverage them to highlight the brands sports authority. Every game needs a hero. That was the idea behind the League of Clutch.
G2
To Launch Gatorades NEW off the field drink G2 we developed a campaign that ran on the Super Bowl using their iconic stars to remind athletes "they are always an athlete, even when they aren't on the field".
Gatorade Tiger
How do you launch a brand for the greatest golfer on earth (he was at the time)? Take him to the moon. Gatorade Tiger was the 3rd most video of the week on YouTube. And the product soared off the shelves - in just one month, Gatorade Tiger had nearly half the overall sales of Powerade.
Lunchables Chaos
Kids school days can be a little chaotic. So what better way to show moms that the simple act of giving them a treat like Lunchables can make all the difference and some pretty fun print.
KFC
Tasked with developing a campaign based on the new global positioning of So Good, what better way to do it than to tell stories and get David O. Russell to direct them.
Shelter Pet Project
To help drive adoption of Shelter Pets we decided to give them a voice and understand what's exactly is going on inside their head.
It’s Miller Time
There’s nothing better than to tell relatable stories about beer, music and friends with great nicknames.
The 3pm Slump
P3 Protein Packs needed a simple visual solution to an everyday energy problem.
